|
Honda owns the trademark to the name, which means they get to decide if anyone else gets to use it or not (for example, for making aero screens). And Honda can likewise choose to make or not make anything they way. And trademarks are something a company MUST enforce or else they risk losing the trademark altogether, or risk losing the ability to enforce it with others.
In other words, if Honda did not stop the aero screen they might risk losing the ability to stop someone else from using the trademark on other items. Items that might be very profitable, inflamatory, whatever. This might sound like a silly trademark law but its not. What it boils down to is you cannot selectively decide to enforce your trademark, you must treat all people identically. And that is good.
Whether Honda offered to license the S2000 name and design to this company or not I do not know. Possibly they did and the price was too steep. Possibly they just said "stop".
|